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* 작성자 : 3mecca
* 작성 일자 : 2003.06.30
* 조회수 : 2674
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"Strategic and Competitive Analysis" 한국어판 저자 특별서문 |
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"Strategic and Competitive Analysis" 한국독자를 위한 저자 특별서문
2003.10.2째주 3mecca.com 출간예정
저자: Dr. Craig Fleisher, Odette Research Chair and Professor of Business Strategy & Entrepreneurship, Odette School of Business, University of Windsor, Windsor, Ontario, Canada,
June 2003.
 
Special Preface for Korean readers:
Thank you for considering this Korean edition of our book Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. We are so pleased that 3mecca.com has so kindly agreed to provide our Korean readers and friends with this version translated so that it would be more accessible to you.
This book was something that we had wanted to write for years. Both Ms. Bensoussan (Babette) and I had recognized a need for a process-based handbook that practitioners and students could use to apply the commonly used methods of competitive and strategy analysis in their projects. We have seen other books that have some of these methods variously covered in them, but no book had tried to capture the most commonly used methods in one place in a consistent format. Our goal was for the book to be both useful as well as rigorous, in that we recognize every technique has its own advantages and disadvantages and we wanted our readers to have the benefit of that knowledge in an easy-to-understand format.
Academically, the book fills an important niche in that there really hadn’t been any prior attempts, in book length at least, to assess each model for its strengths and weaknesses. As well, most of the books used in university classrooms are more theoretical and broad-ranging in their scope than this one. In other words, there are many books on strategic management, marketing management, I/O economics, macro and micro-economic theory, etc., that will broach these methods, but none devotes the coverage resulting in the breadth or depth that we have sought to achieve. We wanted to write a book that we could both use in our teaching within the university classroom, as we both have done in a variety of undergraduate, graduate and executive business or management subjects/courses at several major universities, but also one that could stand nicely on its own on the shelves of those individuals charged with doing analytical work inside their organizations.
We recognize that this book, like most others, has its flaws. Some of you may wish it covered a different theory or two from the group we chose to include in this version. Indeed, both Babette and I regularly use many times the number of methods found in here, and we find that it is helpful to have a versatile and readily applicable set of ‘tools’ in our methodological tool boxes when we do strategic and competitive analysis work. One example I always give to readers and student is that we regularly combine applications of the methods individually presented in this volume. Also, some of these tools have already been addressed through book-length treatments. Any attempt by us to out-do those in the typical length that our chapters cover would have been problematic. Last but not least, we describe fairly common processes for applying each tool in this book; however, we recognize that there are many variations for applying every one of these tools. You may indeed prefer a different approach than the one we described herein, and we often use a number of these variations depending on the nature of the assignment to which we are applying the method.
We recommend viewing and applying the methods and processes in the book as just that, recommendations; they are not the ‘final word’ on any of these tools and the book was not designed to serve that purpose. To be fair, every one of these methods continues to evolve in research, use and practice – as do the skills and abilities of those who ordinarily work with these methods. Just like most craftsmen or world-class athletes, you will find that your grasp and comprehension of the techniques improves the more you apply them, and that your ability to be creative in expanding your applications will grow correspondingly as well. At least that is the way we hope it will unfold for you – as it has been our pleasant experience.
We are always open to hearing from our readers about their experiences with the book and these concepts. You can always e-mail us at the addresses printed elsewhere in this book or please do come out and see us when we present classes, courses, speeches or workshops on this subject matter in various parts of the globe, including, we hope, wonderful Korea!
Sincerely,
Dr. Craig Fleisher, Odette Research Chair and Professor of Business Strategy & Entrepreneurship, Odette School of Business, University of Windsor, Windsor, Ontario, Canada,
June 2003.
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